Frank K. Martin is a sales consultant who specializes in developing and applying systematic approaches to the process of sales and marketing. Frank's scientific approach to acquiring new customers and his ability to show clients how they can improve profitability by better managing customer relationships create significant value for his clients. Frank is the President of Dynamic Selling Systems, a consulting company that he founded in 1997.

With over thirty years of experience, Frank brings an incredible and unique set of talent and skills to the business of creating selling systems. He is known for his analytical abilities, his capacity for developing workable and profitable systems and his creative approach to integrating sales and marketing.

Frank strongly believes that profitable selling is sustainable only when companies have an in depth understanding of what their customers value and what their competitors offer. With his experience in business and his knowledge of customer research, marketing theory and proven sales principles, Frank created his integrated selling model that now serves as the basis for his value based approach to sales.
Using the model Frank's clients discover their unique competitive advantage, learn exactly how to get their message to the market most efficiently, and sustain their competitive advantage over time.

Frank's successful business history is noted through national recognition he has repeatedly received for his sales performance and management, as well as through his published business writings. Over the past four years he has authored articles on such topics as the importance of customer values, the cost of lead generation, mathematics of selling, customized communication strategies, how to get sales and marketing to work together and how to manage the selling process.

In addition to his own business, Frank is an active volunteer in the community. He serves on the Board of Directors for the Siebel Users Group, a subsection of The CRM Society of Atlanta. He recently received the distinguished Mentor of the Year Award from the Georgia 100 mentor exchange. In 1995 he was awarded the Board of Directors Award by the Atlanta Chapter of the Big Brother/Big Sister Program. This award is given to the foundation's most outstanding volunteer

Throughout his career Frank has helped companies sell more profitably.